Uniqlo

I think I might just have found my go-to for skinny jeans. A few days ago, I realised to my horror that my favourite pair of black skinny jeans lost a button, rendering it unwearable since the fly won't stay up, there's a big gaping hole where the button used to be. Furthermore, what once was a pair of fabulous black skinny jeans from Copenhagen, are now a faded greys. Boo. So now I was on the hunt for a new pair of black skinnies.

A class mate of mine recommended Uniqlo, the Japanese minimalist store. Their 1st US store is here in New York, right in the heart of SoHo. Coincidently, our brand management professor just issued us a case study on them. Uniqlo's concept is one of "unbranded" apparel, much like MUJI. Their store is very modern and colourful - their product is minimalist and apparently very good for basics. Namely, affordable cashmere & merino wool sweaters, cotton tshirts, cardigans and of course extremely affordable skinny jeans! I found a pair of black ones on sale for $29.99! Plus, free alterations in 24hours. (Actually, the sales person told me they can have it done in 2 hours if I was willing to wait!)

I've walked by this store dozens of time during the summer, where I worked. But I never thought to buy anything from here - but now, I know better! :D